A new way to advertise local businesses?

On our Gravity Free Radio broadcast this week, we met Michael Tavani of the Atlanta startup ScoutMob. What makes ScoutMob unique is that 1) they ONLY feature local Atlanta businesses, 2) they feature small businesses almost exclusively, 3) that they feature only ONE business per day by way of offering a deep discount on the [...]

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Zero-G TV Launch – Marketing: Unmasked – Logos and Color

We are really psyched about our upcoming book reading at SXSW Interactive in March.  Leading up to the event, we decided to talk about a few chapters in more detail.  This week we’re talking about logos and color choices for your small business or startup.  Check it out!

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Marketing Unmasked authors interviewed live on Cliqset chat

Zero-G Creative’s Erik Wolf and Stephanie Frost were interviewed live by Cliqset’s Robyn Cobb on Wednesday, November 25th about small business marketing and their new book Marketing: Unmasked.
A full transcript of the chat is available here. Thanks so much to Robyn and Cliqset for having us!

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Does social media have a middle class?

In just about every industry, specialty or niche there are generally four types of people: outsiders who know nothing, dabblers who have some knowledge, experts who know a lot, and savants whose knowledge and reputation are nothing less than extraordinary.
Social media seems to buck the trend though. The social realm has its share of true [...]

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A thought on speed limits

This past weekend, I drove from Atlanta to Denver. I had a lot of time on my hands as you can image and I couldn’t help but notice a lot of interesting things as I drove. So what’s the deal with speed limits? The roads themselves don’t change much as you ride the interstate across [...]

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Beware the entrepreneur’s arch-nemesis

If he were a Bond villain, they’d probably call him “Perfecto,” the criminal so devious, he would never make a move until he had everything arranged just right. Unfortunately though, Perfecto could never make it into any of the films; he’s always too busy tinkering to make a real move.
Perfectionism is a REAL problem for [...]

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what NOT to do on the web

We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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10 easy marketing tips

A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!