Zero-G Creative

Where the heck have I been? (or, what I did on my summer vacation)

No, unfortunately I haven’t been secluding myself on a distant, tropical island but it’s nice to think about, right? It turns out that I have been just an AWFUL blogger this summer and it’s been a terribly long time since I posted anything. But instead of making excuses, I thought it would be fun to [...]

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The personal touch…

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Where’s the beef?

I once worked at a company where marketing communications was looked upon as “fluff.” Management looked at us to “spin” things in a way that made it appear as if our products had some sort of added soft benefit whether they did or not. Hey, it’s just “fluff” and it’s something we need to do [...]

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The shoemaker’s children

Pattie Baker, who blogs for Kuzdu.com’s business center made a terrifc analogy between business owners and the old story about the shoemaker who was so busy working for his customers that his kids went barefoot.
The point is, of course, that success as an entrepreneur means finidng a balance between working for your customers and working [...]

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What REALLY makes your business different?

As I prepare for a talk that I’m giving tonight along with some of my business associates, I’ve been looking hard at one of our topics for this evening: crafting a truly unique value proposition. I don’t think I really need to get into why this is so very important given the nature of competition [...]

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3 ways you can keep your startup from failing…

In my line of work, we meet a WHOLE lot of first time entrepreneurs and we’ve seen a whole lot of successes and failures. If you are one of the dreamers out there with a $100 million idea in your back pocket, here are three easy ways I’ve found to help improve your chances of [...]

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