I ended up staying up way too late last night writing this Jerry Maguire-esque “mission statement,” but it was important to me. Over the last few weeks, I’ve witnessed a lot of poor conduct in the small business community and I’m just shocked to see what people are willing to do to earn a buck. [...]
In just about every industry, specialty or niche there are generally four types of people: outsiders who know nothing, dabblers who have some knowledge, experts who know a lot, and savants whose knowledge and reputation are nothing less than extraordinary.
Social media seems to buck the trend though. The social realm has its share of true [...]
This past weekend, I drove from Atlanta to Denver. I had a lot of time on my hands as you can image and I couldn’t help but notice a lot of interesting things as I drove. So what’s the deal with speed limits? The roads themselves don’t change much as you ride the interstate across [...]
I was working at home yesterday. Actually, I was trying to work at home when suddenly my Internet connection dropped. I made a phone call and waited a few minutes but it wasn’t coming back. Me without an Internet connection is sort of like a baseball player stepping into the batters box without a bat [...]
Today is Friday the 13th. Some people are superstitious about this day and believe some bad luck might befall them just because of a number. Silly, right? So powerful is the myth of unlucky 13 that it is often missing in places like elevators and airplane seats. Clearly, enough people believe in “luck”–in this case [...]
In my New Years Resolution post, I recommended that small businesses make positive changes this year towards environmental responsibility. Why? Because being “green” is not only good for the planet, it can also be profitable and give you a competitive edge over larger, slower-moving competitors. It also makes your firm an easy hire for customers [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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