Asking for help

As an entrepreneur myself, I know what a lonely world it can be out there for small business owners. Especially for those of us who used to work in corporate. In the corporate world, if you have a problem or get stuck on something you can just go down the hall and ask someone to [...]

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Never underestimate the power of hired goons

Small businesses often come up against a major roadblock in trying to sell their services… We just look too darn SMALL. Anyone who has ever pitched or been pitched by a big company knows the difference.
As a small business owner, I’m often flying solo and presenting on my 15″ laptop monitor… But when I was [...]

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Quick Tip: The little things matter

As with any experience with a company or brand, people tend to notice and appreciate the details. Late last week I took my son to a doctor’s office. The office building was part of a big medical campus that was attached to a large and complicated parking deck. As we were waiting for the elevator [...]

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5 FREE tools for small business owners (yes, free!)

Okay, I’ll admit it: I REALLY LIKE getting stuff for free. And especially as a small business owner, I hate laying out for anything I don’t really need to. But these are all completely free, no strings attached tools that have helped my business
without costing me a dime.
1. Google Analytics: Let’s face it… Without statistics [...]

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Quick Tip: Google yourself

Search for your name and the name of your business. And while you’re at it, try the same thing on Yahoo!, MSN and Ask.com. You may be surprised at what turns up…
If you have a common name like mine, it may be difficult to find yourself. Prominent “Erik Wolf”s include a professional golfer and the [...]

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Quick Tip: make your plans now…

It’s now November and believe it or not, we’re only a little more than 2 weeks shy of Thanksgiving and less than 2 months away from the holidays and the New Year. Where has the time gone?
So if you haven’t started making your business and marketing plans for 2008, November is a great time to [...]

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avoid website faux pas!

We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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10 easy marketing tips

A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!