I guess it’s tough to get through the start of the year without acknowledging the opportunities that come with every new January 1st and the idea that maybe we’ll do things a little differently this year. So here are my Small Business New Year’s Resolutions for 2009… Hope they’re helpful!
1. Stop worrying about the economy. [...]
Or a logo or a business card or brochure. So why is it so hard? Because you probably don’t “just” need a web site… What you need is a web site that plays a specific role in your overall marketing plan. Many business owners count on their web sites as lead generation tools, as an [...]
Every one of your prospects is asking themselves that key question whenever they make a purchase decision. Our job as marketers and business owners is to create tools and materials that help answer that question simply and emphatically. So whenever you go on a sales meeting or prepare your marketing collateral or web site, make [...]
I have to shake my head every time someone says, “It’s just a business card.” That business card is probably the single most important piece of marketing material in your arsenal. Why? I can tell you in one word: longevity.
If you distribute brochures, most of them will likely end up in the trash within a [...]
This is a follow up to my post a few days ago about printing in small quantities. When my company hires printing on behalf of our clients, we’re usually doing one of the two things I described in that post… Hiring a “bulk” printer that prints many jobs at once on an offset press or [...]
My friend and colleague Jennifer Koon wrote a terrific post on her blog last week about the minefield of inexpensive, small-run printers. Click through here to read what she has to say.
Unfortunately, small businesses printing in small quantities have very few affordable options and are forced to make a trade-off somewhere… Either giving up [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
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