Zero-G Creative

Erik + Stephanie present at SXSWi

The video quality may not be terrific (we apologize but we are trying to dig up something better) but that is us presenting to a nearly full house at SXSW’s Day Stage. We discussed some topics from our book Marketing: Unmasked and then took questions. Thanks so much to SXSW for the opportunity, we really [...]

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Beware the entrepreneur’s arch-nemesis

If he were a Bond villain, they’d probably call him “Perfecto,” the criminal so devious, he would never make a move until he had everything arranged just right. Unfortunately though, Perfecto could never make it into any of the films; he’s always too busy tinkering to make a real move.
Perfectionism is a REAL problem for [...]

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Testing a theory…

We were talking to David Meerman Scott — author of World Wide Rave — on our radio show this morning and he has an unusual perspective on distributing content online. When offering an ebook or a white paper, most marketers would tell you to offer your content in exchange for an email address or other [...]

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The personal touch…

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What’s the difference between marketing + advertising?

At our presentation last week at Roam Atlanta, one of my colleagues asked me to explain the difference between marketing and advertising. It was a fantastic question, as many business owners use the two terms almost interchangeably.
First, let’s address the terminology. If you ever have a question about what a marketing term means, make yourself [...]

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Don’t hire a plumber to do an architect’s job…

If you were to build a house from scratch, there are a LOT of people who are absolutely crucial to the process. You need an architect to draw up the master plan, you need a contractor to put everything together and plumbers, electricians and landscapers to help finish the project. I’m oversimplifying of course, but [...]

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