The video quality may not be terrific (we apologize but we are trying to dig up something better) but that is us presenting to a nearly full house at SXSW’s Day Stage. We discussed some topics from our book Marketing: Unmasked and then took questions. Thanks so much to SXSW for the opportunity, we really [...]
We are really psyched about our upcoming book reading at SXSW Interactive in March. Leading up to the event, we decided to talk about a few chapters in more detail. This week we’re talking about logos and color choices for your small business or startup. Check it out!
There’s no doubt about it… Logo design is tough. And one of the toughest aspects of logo design is definitely icon development when a logo (or client) calls for it.
One of the most common problems that tends to arise during icon development is the tendency to go overboard. Good icons are simple and easy to [...]
Special thanks to my good friend Ryan for turning me on to Springwise.com. For those of you that haven’t experienced this online beacon of entrepreneurial hope, please click through and check it out. This Netherlands-based web site sends its agents out to scour the globe for the most unique and innovative new business ideas. If [...]
I got this year’s big Toys R Us catalog in my newspaper last week and I immediately noticed something different… Their logo. Many in the design community have taken notice and weighed in on the new look. But you don’t need me to tell you that it looks great and that it’s a really nice [...]
There are a lot of great icons in the world — the Nike Swoosh, the Target bullseye and Disney’s Mickey Mouse Ears among them. But a lot of us forget that some of the best and most recognizable logos in the world don’t use icons at all. Think of Google, The Gap, ebay, IBM and [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
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