I ended up staying up way too late last night writing this Jerry Maguire-esque “mission statement,” but it was important to me. Over the last few weeks, I’ve witnessed a lot of poor conduct in the small business community and I’m just shocked to see what people are willing to do to earn a buck. [...]
A short video explaining our best practices for choosing a business name, pretty much straight from our book Marketing: Unmasked.
If he were a Bond villain, they’d probably call him “Perfecto,” the criminal so devious, he would never make a move until he had everything arranged just right. Unfortunately though, Perfecto could never make it into any of the films; he’s always too busy tinkering to make a real move.
Perfectionism is a REAL problem for [...]
Gravity Free Radio, a weekly national radio program — hosted by Zero-G Creative’s Erik Wolf and Stephanie Frost — is sponsoring an exclusive workshop with author, blogger and nationally-recognized entrepreneurship guru Pam Slim (@pamslim on Twitter) in Atlanta on Saturday, August 15 2009.
Pam’s workshop will be a lively and interactive event with presentation integrated with lots [...]
We joked on the radio show a couple of weeks ago that we might need to implement some kind of “swear jar” to keep us from talking about social media. But let’s face it, this topic is everywhere and it pops up in discussions constantly. Over the last week though, the big concern that a [...]
I once worked at a company where marketing communications was looked upon as “fluff.” Management looked at us to “spin” things in a way that made it appear as if our products had some sort of added soft benefit whether they did or not. Hey, it’s just “fluff” and it’s something we need to do [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
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