If he were a Bond villain, they’d probably call him “Perfecto,” the criminal so devious, he would never make a move until he had everything arranged just right. Unfortunately though, Perfecto could never make it into any of the films; he’s always too busy tinkering to make a real move.
Perfectionism is a REAL problem for [...]
Gravity Free Radio, a weekly national radio program — hosted by Zero-G Creative’s Erik Wolf and Stephanie Frost — is sponsoring an exclusive workshop with author, blogger and nationally-recognized entrepreneurship guru Pam Slim (@pamslim on Twitter) in Atlanta on Saturday, August 15 2009.
Pam’s workshop will be a lively and interactive event with presentation integrated with lots [...]
We joked on the radio show a couple of weeks ago that we might need to implement some kind of “swear jar” to keep us from talking about social media. But let’s face it, this topic is everywhere and it pops up in discussions constantly. Over the last week though, the big concern that a [...]
I once worked at a company where marketing communications was looked upon as “fluff.” Management looked at us to “spin” things in a way that made it appear as if our products had some sort of added soft benefit whether they did or not. Hey, it’s just “fluff” and it’s something we need to do [...]
As I prepare for a talk that I’m giving tonight along with some of my business associates, I’ve been looking hard at one of our topics for this evening: crafting a truly unique value proposition. I don’t think I really need to get into why this is so very important given the nature of competition [...]
In my line of work, we meet a WHOLE lot of first time entrepreneurs and we’ve seen a whole lot of successes and failures. If you are one of the dreamers out there with a $100 million idea in your back pocket, here are three easy ways I’ve found to help improve your chances of [...]
We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!
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