Come learn more about the topics we covered in the book. It will be very interactive and hopefully very informative. Bring lots of questions for us!

Please RSVP here so we have an idea of how much food/drinks to have on hand.

See you on the 18th!

SXSW Interactive, an annual conference held in Austin, TX, five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer.

The latest round of programming announcements for the 2010 conference were released yesterday including a presentation by Zero-G’s Erik Wolf + Stephanie Frost, who will be discussing topics from their book Marketing: Unmasked.

SXSW Interactive will be held March 12-16 2010 in Austin, TX.

A full transcript of the chat is available here. Thanks so much to Robyn and Cliqset for having us!

Zero-G Creative’s Erik Wolf and Stephanie Frost have announced the release of their first book, Marketing: Unmasked, Tips + Tricks for Success in Small Business Marketing. The book, available in paperback, is for sale now at Amazon.com.

“We hear it over and over again whenever we talk to small business owners, they tell us they don’t know where to start with marketing their businesses,” says Erik Wolf, co-author of Marketing: Unmasked and president of Zero-G. “When Stephanie and I started putting this book together, we wanted to load it with practical, actionable advice. We want everyone who reads this book to walk away with ideas that they can start implementing in their businesses immediately.”

The book covers branding, logo and graphic design, marketing planning, web design and social media. Each chapter also includes several “Insider’s Tips” providing brutally honest insight into topics like finding domain names, direct mail, search engine optimization, social media experts, business cards, brochures, creativity and more.

The Marketing: Unmasked Beer + Book Launch party is scheduled for Thursday, November 19th at 6PM at the 5 Seasons Brewery in Alpharetta. The gathering is free to attend and everyone is welcome.

• Read an excerpt from Marketing: Unmasked
• Purchase Marketing: Unmasked on Amazon.com
• Support the book by wearing a mask on your Twitter or Facebook avatar
• RSVP for our Book Launch at the 5 Seasons Brewery in Alpharetta on 11/19/09

Our team at Zero-G Creative has been working with the incredible people at North Fulton Community Charities (NFCC) since the summer and it has been an incredible experience. For the past quarter-century, NFCC has been caring for our north Atlanta-metro community, providing food, clothing, money, cars and support for those less fortunate among us.

Over the past few months, we have rebranded the organization, creating a new logo and a fresh new color palette (along with new business cards and letterhead), designed and developed a new web site and we have plans to continue working with them in their social media and other outbound marketing efforts.

This morning, at their annual breakfast, they announced Zero-G Creative as their Business Partner of the Year for 2009 in appreciation of our contributions. Speaking on behalf of everyone at Zero-G who worked on this project, thank you so much to Barbara Duffy, Vonda Malbrough and everyone at NFCC for thinking of us and thank you for the opportunity to help. The pleasure was all ours.

After submitting our panel idea for SXSW 2010 back in July, Stephanie and I found out this week that our idea, Marketing + Branding for Startups has made it into the next round of the process: the Panel Picker vote. The popularity of our workshop in this round will count for 30% of the overall decision-making process.

If you have a moment, please support the Zero-G team with your vote! Click here to read more about our panel proposal and register a “thumbs up”!

Gravity Free Radio, a weekly national radio program — hosted by Zero-G Creative’s Erik Wolf and Stephanie Frost — is sponsoring an exclusive workshop with author, blogger and nationally-recognized entrepreneurship guru Pam Slim (@pamslim on Twitter) in Atlanta on Saturday, August 15 2009.

Pam’s workshop will be a lively and interactive event with presentation integrated with lots of Q&A. During the day-long workshop, Pam will discuss how to select and evaluate business ideas, how to build a winning personal brand, how to replace the need for a large budget with a focused effort, how to build a supportive team of peers, mentors and teachers and, maybe most importantly, how to manage the doubts and fears that get in your way.

The event will be help on Saturday, August 15 from 9AM to 4PM at the GTRI Auditorium at 250 14th Street in Atlanta, 30318. Attendance is being capped at 200 attendees, so be sure to register in advance. Tickets are $79 in advance or $99 at the door (if available, bring your checkbook).

For more information and advanced registration, be sure to visit PamSliminAtlanta.com.

Pam will also be signing copies of her book Escape From Cubicle Nation for all attendees so be sure to pick a copy up at your local bookstore or at Amazon.com before the event.

Hosted by Erik Wolf + Stephanie Frost, Gravity Free Radio is for entrepreneurs who don’t like being weighed down by old ideas. Our show features both locally and nationally prominent authors, experts, journalists and entrepreneurs discussing issues relevant to success to small and mid-sized businesses and offering free advice to listeners. Gravity Free Radio is broadcast live from our Atlanta studio every Tuesday morning at 10AM EST. Listen live or browse our complete archives at GravityFreeRadio.com.

The Pam Slim in Atlanta event is being co-organized by Atlanta Web Entrepreneurs, Atlanta Web Design Group, Atlanta Social Media Enthusiasts, StartupChicks and Women Intelligently Networking.

The North Fulton Community Charities (NFCC) has announced the selection of Zero-G Creative as the agency of record to develop its new brand identity, Interactive marketing and advertising. Founded in 1983, NFCC is the leading organization offering short-term emergency needs for North Fulton families and individuals, particularly residents of Alpharetta, Johns Creek, Milton and Roswell, GA. Zero-G, a full service marketing agency, will work closely with NFCC’s advisory Board to develop an effective and clear identity to support its ongoing fundraising efforts, increase organizational awareness and build new corporate partnerships and alliances. This marks the NFCC’s first major branding initiative since closing a successful capitol campaign in 2006.

“Throughout our selection process, Zero-G demonstrated a clear understanding of NFCC’s role in bridging the gap for North Fulton families in need. Appointing them to articulate an identity for us is an important step toward serving many more,” said Barbara Duffy, Executive Director of NFCC. “Because Zero-G is a vested member of the North Fulton business community, we believe the agency is uniquely suited to develop a campaign that captures the soul of our brand. Their creative edge, combined with a willingness to steer our team through the ‘new media waters’ will make for an exciting, collaborative process.”

In addition to leading all creative development of the NFCC’s marketing, Zero-G will also partner with The Muse Agency, a minority-owned communications firm, to execute integrated marketing efforts such as public relations and social media outreach to support traditional and online advertising. The initiative is expected to launch in the fourth quarter of 2009 and will tentatively coincide with NFCC’s 4th annual Rise ‘n Run, a 5K-run/walk event hosted in conjunction with the City of Roswell.

“A key marketing objective is to compel potential NFCC supporters to not only give financially, but also to donate their time and energy to hands-on service,” said Erik Wolf, President of Zero-G Creative. “Crafting the new brand identity for an organization with NFCC’s reputation is an honor for our team. We look forward to working in close partnership with them over the coming months.”

Keith N. Fletcher, Creative Director for Zero-G, added, “To visually communicate NFCC’s passion for service is a tall order, but we have so many success stories from which to draw inspiration-it’s moving. We hope our efforts strike an emotional chord that helps NFCC reach a wider range of volunteers, donors and businesses who many not have otherwise been engaged.”

After taking a month off while everyone enjoyed the summer, Zero-G’s monthly networking event is BACK in a big way! Woot! Come join us on the evening of August 20th on the patio at the W Hotel at the Perimeter starting at 6:30 PM (click for map/directions). The event is free to attend and the hotel will be creating a special cocktail for the evening.

Click here to RSVP today!