There’s a line from The Freshman (great movie with Marlon Brando and Matthew Broderick), where Broderick’s idealistic college student had just accused Brando of being a scam artist. Brando replied, imitating his own character in The Godfather, “This is an ugly word, this ’scam.’ This is business. If you want to be in business, this [...]
I’ll just lay it out: don’t hire a Search Engine Optimization (SEO) or Search Engine Marketing (SEM) or Pay Per Click (PPC) expert that you don’t know personally or know by reputation through their success with others you have done business with. If a stranger contacts you by email offering to cure your online search [...]
On our Gravity Free Radio broadcast this week, we met Michael Tavani of the Atlanta startup ScoutMob. What makes ScoutMob unique is that 1) they ONLY feature local Atlanta businesses, 2) they feature small businesses almost exclusively, 3) that they feature only ONE business per day by way of offering a deep discount on the [...]
At our presentation last week at Roam Atlanta, one of my colleagues asked me to explain the difference between marketing and advertising. It was a fantastic question, as many business owners use the two terms almost interchangeably.
First, let’s address the terminology. If you ever have a question about what a marketing term means, make yourself [...]
When putting together a marketing plan, many small businesses look at their budgets and try to think of where they can advertise to boost sales.
Instead of taking that approach, here’s a different angle… Look at your marketing plan and look at your budget and try to think of all the ways you can improve sales [...]
I’ve been telling this story for years and I’m sure that just about everyone who’s ever worked with me for any length of time has heard it. Early in my career I worked as a designer and production manager for a network security firm and I was always eager to impress our VP of Marketing [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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