Zero-G TV Launch – Marketing: Unmasked – Logos and Color

We are really psyched about our upcoming book reading at SXSW Interactive in March.  Leading up to the event, we decided to talk about a few chapters in more detail.  This week we’re talking about logos and color choices for your small business or startup.  Check it out!

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What’s Luck Got to Do with It?

Today is Friday the 13th.  Some people are superstitious about this day and believe some bad luck might befall them just because of a number.  Silly, right?  So powerful is the myth of unlucky 13 that it is often missing in places like elevators and airplane seats.  Clearly, enough people believe in “luck”–in this case [...]

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Surviving vs. Thriving

Last week we discussed how simply staying afloat in a down economy is commendable.  And, it is.  However, it’s worth examining what it is you are doing (or not doing) that is keeping your business just barely in the black.
I’ve spoken with several business owners over the past month who have proudly declared that they [...]

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An Army of Small Businesses

“It’s the small businesses that are going to get America back on its feet again.”
–Iconic entrepreneur Richard Branson explains…
In this short clip on the American Express Open Forum Website, Richard Branson talks about how the current financial crisis we are facing here in the United States and around the world is not the fault [...]

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avoid website faux pas!

We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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hire the right design firm

You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!