A lot of business owners, when trying Google AdWords or pay per click for the first time have a tendency to try to “dip their toe in the water,” spend a couple of hundred dollars and see what happens. Unfortunately though, that kind of strategy rarely gets any results at all. The video above explains [...]
Let’s say that I am a respected professional in my field (hopefully not far from the case), I have an established network of quality business connections who provide me most of my business leads by way of referral. I know I need a website — everyone does after all. And while I expect my website to [...]
Five years ago this week, Zero-G Creative opened for business. It’s definitely a significant milestone in a lot of ways — many businesses, as we all know, never see their fifth birthday — but more than anything, coming this far marks a lot of lessons learned for me as a first-time business owner. These are five of [...]
For about three years now, I’ve been singing the praises of WordPress as a small business content management platform. But many small business owners still have questions… Why WordPress? I talked to a web guy that likes _______ (insert Joomla, Drupal, ExpressionEngine, DotNetNuke, custom-built CMS systems, etc.). Isn’t WordPress just a glorified blogging platform? Can [...]
Maybe some of you don’t want to hear me ramble on for 20+ minutes about what goes into a good small business website estimate. Trust me, I’m with you. But if you’re a business owner and you’re trying to budget for your website project and don’t know where to start, understanding how this works may [...]
Three web designers walk into a potential client’s office, each armed with a proposal to work on the client’s website. If you’re a small business owner who has endured a web design process recently, you may have heard this one… The client has given each designer a requirements document and spent about an hour of time [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!
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