According to most every “textbook” definition, marketing is a science of reach x frequency. Makes sense… Get in front of the most people you can as often as possible and you’re bound to do well. But it’s a little misleading. Reach and frequency are not equally responsible for success. Reach is definitely the sexier of [...]
YouTube is a lot of fun and so we just couldn’t resist getting ourselves up there. Check out our new video below: Special thanks to Robert Peterson who shot and edited the piece, our star Holly Britt and Sloan Alexander who composed the music.
Whenever we think about making a change in our marketing materials, whether it’s brochures, mailers, web, etc., it seems almost instinctual to go look at what your competition is doing. That isn’t a bad idea — it’s always good to know what your competition is doing. But it is a mistake to let your competition [...]
There are a lot of great icons in the world — the Nike Swoosh, the Target bullseye and Disney’s Mickey Mouse Ears among them. But a lot of us forget that some of the best and most recognizable logos in the world don’t use icons at all. Think of Google, The Gap, ebay, IBM and [...]
A lot of us have a tendency to to overcomplicate things in our marketing. We’ll look at tools like standard size postcards and try to find ways to tell people absolutely everything about our business within those tiny size constraints. The best thing to do though is focus on ONE message and ONE call to [...]
“Viral Marketing” remains a strange buzzword that a lot of people talk about but very few really understand what it means. Seth Godin did really great job explaining it a couple of days ago on his blog and I really don’t think I can do it any better. Click here to read Seth’s post about [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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