Online marketing is still a tough pill for some business owners to take. Over lunch at a conference in Atlanta last week, a woman at my table was talking about how uncomfortable all this new technology marketing was making her. She lamented for the “old days” before all this digital media came along. So I [...]
Online lead generation steps 1 and 2 are included in part 1 of this series and steps 3 and 4 are included in part 2. There’s one more step in our 5-stage process to get more online leads and no surprise here, it’s… 5. Marketing This is easily the most neglected piece of the puzzle. If you [...]
Online lead generation steps 1 and 2 are included in part 1 of this series Sometimes you CAN judge a book by it’s cover. Like if the book has an airbrushed picture of Fabio on a stallion, it probably isn’t going to read like Faulkner. After you have bought your web properties and installed the right [...]
Online lead generation is a lot like the produce department at your local grocery store: we all check fruit and veggies for slight bruising and color, but normally these factors don’t relate to the quality of the fruit. As a result, farmers compost millions of pounds of perfectly good food every year just because it’s [...]
For many business owners, maintaining good ratings and positive reviews on sites like Yelp, Kudzu and Angie’s List is a “necessary evil” of doing business. And it’s not difficult to see why these services make business owners uncomfortable: they are hard to influence and impossible to control in any kind of meaningful way. I have three tips [...]
Regardless of what your Search Engine Optimization (SEO) company is reporting, it’s always good to double check and see how SEO is actually effecting your site and real world performance. So while you might not be able to see through the fog of SEO strategy and jargon, you can build a bridge from reality to [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
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