First time bloggers can have a hard time acclimating to a format that’s a little different than most long-form writing they’ve ever done. Through every level of school that we have completed and into our professional careers we’re taught that the things we write should be “complete.” Our words should all be carefully chosen, that [...]
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Zero-G Creative has been named as a finalist for an Atlanta Marketer of the Year (AMY) award for its innovative work with North Fulton Community Charities (NFCC), a local non-profit organization. “This is a double honor for us,” said Erik Wolf, founder of Zero-G Creative. “Not only are we being recognized for our work among [...]
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If gravity were a marketing or advertising campaign it would be extraordinarily successful by anyone’s measure. After all, gravity boasts a 100% success rate of accelerating absolutely everything on Earth at exactly 9.8 meters/second2 towards the planet’s surface. That’s a conversion rate any marketer would be insanely jealous of. But gravity isn’t a product, business or a campaign, [...]
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It goes without saying in our smartphone-driven world that many small businesses would love to have their own mobile app. The problem, of course, is that — unlike traditional web development — mobile app development hasn’t quite hit the mainstream yet and so it’s still very expensive. A custom mobile app, built by a reputable firm, could [...]
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Even though blogging has been around considerably longer than most of the tools we now classify broadly as “social media,” there are still a lot of misconceptions about how to maintain a winning blogging strategy. But it turns out that I have a come up with a great analogy to help explain the importance of blog maintenance: [...]
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Online conversions and lead generation are important metrics to a wide variety of organizations. North Fulton Community Charities (NFCC) — an absolutely indispensable organization here in the Alpharetta/ Roswell/ Milton/ Johns Creek area — depends on the generosity of their neighbors to help them provide aid to thousands of less fortunate in our community. And where do [...]
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