Finding a good Search Engine Optimization (SEO) or Search Engine Marketing (SEM) partner is difficult, especially for a small business. The right partner will hold your hand, help you set goals and shepherd your business through a well-conceived campaign capable of building sustainable ROI on your budget. The wrong partner will distract you with jargon, mismanage [...]
Hiring a managed live chat provider is one of the easiest ways a business can take advantage of the benefits of an online chat campaign — like more web leads and better quality leads. But effectively outsourcing this function to a group of outsiders who know next to nothing about your business can be another matter [...]
Over the last few days, several folks have sent me this article from USA Today which discusses how blogging is being replaced by Facebook in business marketing strategies. But let’s consider WHY businesses may be changing their minds about blogging — and note that in the article, “ineffectiveness” is not once given as a reason [...]
Marketing automation is a loaded term and one that is often misinterpreted. Often when a small business person thinks about marketing automation, they are envisioning a magical process by which they get to sit back and marketing just appears like a bag of chips from a vending machine. Yes, it sounds terrific but this scenario [...]
There’s no question that Search Engine Optimization (SEO) is one of the most confusing terms in the lexicon of online marketing. And, with the good SEO vendors charging $1000-$2000 per month for their services, there’s also no question as to why many business owners wish they could do some level of competent SEO on their [...]
Online chat is a proven means of boosting web lead generation. But some people are giving chat a bad name and this week a client of mine showed me a transcript which served as a particularly striking example. In this case, an individual she knew had gone to a lawyer’s web site and, after spending some time on [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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