The shoemaker’s children

Jan 30 2009

Pattie Baker, who blogs for Kuzdu.com‘s business center made a terrifc analogy between business owners and the old story about the shoemaker who was so busy working for his customers that his kids went barefoot.

The point is, of course, that success as an entrepreneur means finidng a balance between working for your customers and working for yourself. After all, it’s the working for yourself part that will help position you to get the NEXT round of customers.

Bottom line is that it pays to be just a little selfish as a business owner. After all, if you don’t make time to look after your business — and in particular your sales + marketing efforts — no one else will do it for you. Schedule some time with yourself every week to work on your own business. It will pay off.

And thank you to Pattie, who was kind enough to hold Zero-G up as an example in her original shoemaker story on the Kudzu blog. Thanks for noticing :)

Published by under Sales,Small Business,Strategy

1 Comment »

  1. Erik: Thanks for the shout-out! I’m looking forward to seeing more of your great work.

    Comment by Pattie — January 31, 2009 @ 5:11 am

RSS feed for comments on this post. TrackBack URL

Leave a comment

avoid website faux pas!

We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
» Read More

what should a site cost?

Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
» Try It Here!

get a project estimate

Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
» Start the Process Here