Zero-G Creative

An amazing example of a service gone GREEN

Jul 31 2008

You’ve got to see it to believe it… The car in this video is going to get sparkling clean using only a quarter-gallon of water mixed with some eco-friendly cleaning agents:

Smart Wash, the company featured in the video above has been a client of mine for a couple of weeks now and they have one of the most incredible environmentally friendly offerings I’ve seen in a long time. Here in Atlanta, we’ve been mired in a terrible drought and we’ve had watering restrictions in effect for more than a year. That means that people aren’t washing their cars in their driveways and some even feel guilty about taking their car to a car wash or auto spa where anywhere from 30-100 gallons of water may be used to clean a single car.

But Smart Wash is a terrific example of what’s possible in the new “eco-conomy” of conservation and sustainability. They only use a quarter-gallon of water per car on average, which is over 99% more efficient than the best available commercial alternative.

What’s most amazing though about Smart Wash and many of the new green products and services emerging is that they do their job BETTER than the wasteful traditional washes. I didn’t believe it myself until I saw the video.

Smart Wash is having a Grand Opening today at their location in the parking deck at Colony Square in midtown Atlanta (on the blue level). Stop by and get your car washed if you’re in town!

Published by Erik Wolf under Announcements,Branding,Strategy