Zero-G Creative

Frequency redux

Dec 24 2007

A few weeks ago, I wrote about the importance of frequency in your marketing communications efforts. Seth Godin just did a great post on the subject… Read it here.

This is extremely important info for marketers and business owners and, may arguably be the single most important lesson there is to learn in advertising and marketing. For some of us, it means “unlearning” what we may have learned in business school where reach and frequency were usually given twin billing as the most important foundations of a marketing campaign. Not the case… Frequency should always take precedence.

Published by Erik Wolf under Advertising, Strategy