Zero-G Creative

I know you love us, but will you LIKE us?

May 13 2010

About 3 weeks ago, Facebook unveiled its Open Graph API — one of the biggest fundamental changes in the way people will use the web since the first social networks started popping up in 2002 and 2003. And as a result, “like” is becoming one of the most important words in the online marketing dictionary.

For those of you that don’t read the same news sites that I do (I’m a geek — it’s what I do — don’t judge), the Open Graph API is a software interface that allows websites to integrate Facebook functionality directly into their pages. So while “social media” has been big for quite some time as we all know, this is  a major step towards a truly social web experience. Now you can “like” things without logging into Facebook and you can see what your friends think about a particular website while you’re browsing it.

Mashable’s Pete Cashmore even believes that this technology may even grow up to threaten Google.

It’s a little premature to say where this is all heading, but we at Zero-G know that we want to go along for the ride and see for ourselves. Today, Zero-G Creative is unveiling our new “social” homepage, equipped with a “like” button and seamless integration with our new Facebook fan page.

Within the next month we expect to be doing Open Graph API integrations for our clients and we’ll make those details available soon. But in the meantime, we hope you like us. We hope you really like us.

Published by Erik Wolf under Announcements,Small Business,Social Media,Strategy,Viral Marketing,Web/Interactive