Zero-G Creative

Why we love our jobs

May 03 2010

Every now and then I get a reminder of why we do what we do and why we love our clients so much.

Last Thursday afternoon, a small box came in the mail from our client Mark Taylor, inventor of The Durand wine opener. This past winter we helped Mark and his group launch their product with an e-commerce website designed to sell the innovative product to wine collectors all over the world. Inside the box was a Durand wine opener and a letter.

“Dear Erik,” the letter read, “The Durand is a huge success. Every wine aficionado who has used a Durand on a fine old bottle has expressed admiration for its effectiveness… Before offering the Durand to the general public we first created a limited edition of the Durand for those of us who created and/or brought it to market, and for those who would help us most with the Durand as we went along… With this letter we proudly deliver to you #007 of the Durand.”

The product is even engraved with the limited edition number — the very cool 007. It’s an incredibly thoughtful gift and one that I was very proud to receive on behalf of everyone at Zero-G who worked on the project.

And it serves as a really nice reminder of what it is that we really do here and what we help our clients accomplish.

Now if I only had a 100 year old bottle of wine to test it on…

Published by Erik Wolf under Small Business,Strategy,Success Stories,Web/Interactive