Zero-G Creative

Zero-G Creative to Develop New Brand Identity for North Fulton Community Charities

Jul 30 2009

The North Fulton Community Charities (NFCC) has announced the selection of Zero-G Creative as the agency of record to develop its new brand identity, Interactive marketing and advertising. Founded in 1983, NFCC is the leading organization offering short-term emergency needs for North Fulton families and individuals, particularly residents of Alpharetta, Johns Creek, Milton and Roswell, GA. Zero-G, a full service marketing agency, will work closely with NFCC’s advisory Board to develop an effective and clear identity to support its ongoing fundraising efforts, increase organizational awareness and build new corporate partnerships and alliances. This marks the NFCC’s first major branding initiative since closing a successful capitol campaign in 2006.

“Throughout our selection process, Zero-G demonstrated a clear understanding of NFCC’s role in bridging the gap for North Fulton families in need. Appointing them to articulate an identity for us is an important step toward serving many more,” said Barbara Duffy, Executive Director of NFCC. “Because Zero-G is a vested member of the North Fulton business community, we believe the agency is uniquely suited to develop a campaign that captures the soul of our brand. Their creative edge, combined with a willingness to steer our team through the ‘new media waters’ will make for an exciting, collaborative process.”

In addition to leading all creative development of the NFCC’s marketing, Zero-G will also partner with The Muse Agency, a minority-owned communications firm, to execute integrated marketing efforts such as public relations and social media outreach to support traditional and online advertising. The initiative is expected to launch in the fourth quarter of 2009 and will tentatively coincide with NFCC’s 4th annual Rise ‘n Run, a 5K-run/walk event hosted in conjunction with the City of Roswell.

“A key marketing objective is to compel potential NFCC supporters to not only give financially, but also to donate their time and energy to hands-on service,” said Erik Wolf, President of Zero-G Creative. “Crafting the new brand identity for an organization with NFCC’s reputation is an honor for our team. We look forward to working in close partnership with them over the coming months.”

Keith N. Fletcher, Creative Director for Zero-G, added, “To visually communicate NFCC’s passion for service is a tall order, but we have so many success stories from which to draw inspiration-it’s moving. We hope our efforts strike an emotional chord that helps NFCC reach a wider range of volunteers, donors and businesses who many not have otherwise been engaged.”

Published by Erik Wolf under Announcements