New Digital Music Distribution Service Selects Zero-G Creative

May 18 2009

GlobalTraxOnline, the world’s first digital music platform with genre-specific distribution channels, has named Atlanta-based Zero-G Creative its national advertising and marketing agency of record. The independently owned firm will develop GlobalTraxOnline’s branding, interactive, e-commerce and social media campaigns. GlobalTraxOnline helps artists with online music distribution and allows them to sell their music through up to 400 digital retailers like iTunes, eMusic and Amazon.com, among others. The service is scheduled to launch later this month.

GlobalTraxOnline selected Zero-G to create a Web-based strategy that helps remove the mystery from music distribution. Using social media and interactive marketing, the agency’s campaign targets specific audiences and offers a different creative execution for each music genre. PR and promotional efforts will also support the integrated campaign.

Gerald Wiggins, founder of GlobalTraxOnline and a 20-year music industry veteran, said the company selected the Atlanta-based agency because it understood the needs of a start-up company. The agency’s location was also key, as Wiggins believes that Atlanta is having a significant impact on emerging and independent musicians. “Zero-G Creative developed a unique, eye-catching brand and website that can be customized to user preferences,” Wiggins said. “The site allows us to target our web marketing to musicians in specific genres, thereby maximizing our marketing spend and conversion rates.”

“Zero-G’s challenge was to create an experience that will help GlobalTraxOnline educate artists who want to generate revenue from their work, but don’t know where to start,” said Erik Wolf, president of Zero-G. “In the interactive and social media world, we believe the secret to accomplishing this online is ease-of-use and authenticity. As a result, the user feels in control and is compelled to share the site with their network.”