http://zerogcreative.com/archives/1072 Zero G 2009 is Here! Thu, 19 Apr 2012 22:19:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://zerogcreative.com/archives/1072/comment-page-1#comment-390 Nancy Pineda Thu, 19 Mar 2009 12:58:27 +0000 http://zerogcreative.com/?p=1072#comment-390 I am so glad that Erik is bringing up the topic of crowdsourcing, spec and I will add e-lance. I have many concerns about all these methods. First of all, spec work is widely accepted as a poor way to engage and hire creative talent. In fact, most of the marketing people and business owners who create the spec work assignments would not want to participate in it if they were on the other side of the table. I have had marketing and PR candidates being asked for their "ideas" on a marketing/PR plan for a company in the interview process and have been strongly to opposed to giving away free ideas with no promise of a job or payment. I always agree that the candidate should not be asked to do the work in the "hopes" of payment for their expertise. I feel the same way about design. Spec work is no more than a contest and lacks the creative brief and deep understanding of the client's objectives. Logos are not just cute images or type treatments that any Mac user can put together. They are a complex culmination of your brand, your messaging and your entire company's essence. This should not be tossed to the masses but rather discussed in depth with a trained, experienced designer who will steward your brand, your budget and your objectives. I am so glad that Erik is bringing up the topic of crowdsourcing, spec and I will add e-lance. I have many concerns about all these methods. First of all, spec work is widely accepted as a poor way to engage and hire creative talent. In fact, most of the marketing people and business owners who create the spec work assignments would not want to participate in it if they were on the other side of the table. I have had marketing and PR candidates being asked for their “ideas” on a marketing/PR plan for a company in the interview process and have been strongly to opposed to giving away free ideas with no promise of a job or payment. I always agree that the candidate should not be asked to do the work in the “hopes” of payment for their expertise. I feel the same way about design. Spec work is no more than a contest and lacks the creative brief and deep understanding of the client’s objectives. Logos are not just cute images or type treatments that any Mac user can put together. They are a complex culmination of your brand, your messaging and your entire company’s essence. This should not be tossed to the masses but rather discussed in depth with a trained, experienced designer who will steward your brand, your budget and your objectives.

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